Under a heading 'Boost to Olympics Tourism Legacy', Jeremy Hunt has announced that he is planning a £2 million pilot scheme to create new county boundary signs to showcase the region’s best features. It will be piloted in Cornwall, Cumbria, Derbyshire, Devon, Norfolk and North Yorkshire.
So that's around £300,000 per county ... we don't know whether to be amazed at the cost or dumb-struck by the genius of such a novel idea which is bound to see tourists flooding in: or more likely knowing they are there when they arrive. It is good to know we have a minister who really knows how to churn out the big ideas. Coem to think of it, Cornwall already has a sign saying It's all right, you have left Devon or something similar.
And talking of signs, he also wants to see improvements to the traditional tourist brown signs, ensuring that the process for allocating them is more consistent and transparent, focuses on genuine tourist attractions rather than on local services, and supports the growth agenda.' A review of existing guidelines is said to be underway.
How many times is it that we have reviewed brown signs? I remember one when Portillo was a cub minister. OK, so I have been around too long.
So that's around £300,000 per county ... we don't know whether to be amazed at the cost or dumb-struck by the genius of such a novel idea which is bound to see tourists flooding in: or more likely knowing they are there when they arrive. It is good to know we have a minister who really knows how to churn out the big ideas. Coem to think of it, Cornwall already has a sign saying It's all right, you have left Devon or something similar.
And talking of signs, he also wants to see improvements to the traditional tourist brown signs, ensuring that the process for allocating them is more consistent and transparent, focuses on genuine tourist attractions rather than on local services, and supports the growth agenda.' A review of existing guidelines is said to be underway.
How many times is it that we have reviewed brown signs? I remember one when Portillo was a cub minister. OK, so I have been around too long.
